SPC Analytics Strategic Predictive Consulting
SPC Academy

The system runs on skills. This is where they are taught.

Two published books, taught by the founder who wrote them, for hospitality, restaurant, and tourism operators. Not slides written for a webinar.

The teacher

Written and taught by the founder.

Jeong-Yeol Park, Ph.D., is the author of THE AI ADVANTAGE and Analyzing Online Reviews with AI, both published in 2026. The course is the first book taught aloud: same frameworks, same worked examples, delivered the way he lectures. The narration itself is produced with the voice pipeline the course teaches in its final phase, and it says so openly.

Book one · the video course

The AI Advantage, taught chapter by chapter.

Sixteen video chapters across four phases: the new landscape, data foundations, data storytelling, and business decisions. Every chapter ends with a deliverable you build for your own property, and the sixteen assemble into one working Data Storytelling Playbook. No essays, no exams. Start from zero: no coding and no technical background assumed.

Start chapter one freeSee the curriculumGet the book

Video chapters 16 Narrated lessons, watch anywhere
Phases 4 Landscape · data · story · decisions
Deliverables 16 Built from your own business data
End state 1 A complete playbook you keep
Book two · you take the course

Analyzing Online Reviews with AI.

The video course for people who will run the methods themselves: operators, analysts, graduate students. Fourteen narrated lessons on the published book. You run each method on a practice dataset, then write the finding twice: once as a results paragraph, once as a Monday decision. This is a seat in the course, not the instructor decks.

Start chapter one freeSee the curriculumGet the book

Video lessons 14 13 chapters plus a mini-project
Parts 3 Foundations · the methods · applications
Deliverables 14 One defensible analysis per lesson
End state 1 A method map you can defend
For faculty · you teach the book

Instructor decks. Not the video course.

If you are assigning Analyzing Online Reviews with AI as a methods text, the lecture decks exist: fourteen HTML decks, one per chapter plus the lab, with exercises and key terms. They are for a classroom that already has the book. Students who want the narrated course buy a seat separately. Write on institutional letterhead and we will send sample chapters.

Request the deck samples

Pricing

$249 to start. $399 after the first thirty seats.

Each program is $249 at the introductory price, for the first thirty seats of that program. After that it is $399. This is not a discount from a list price: it is the opening price, and the increase is announced here in advance. Both programs together are $399 introductory, $649 after.

Every seat includes the full lesson sequence, the practice data, and the workbooks. Chapter one of each program stays free, with no account. Team workshops are arranged separately: write to [email protected].

Buy a seat, $249Both programs, $399Start chapter one free