Two published books, taught by the founder who wrote them, for hospitality, restaurant, and tourism operators. Not slides written for a webinar.
Jeong-Yeol Park, Ph.D., is the author of THE AI ADVANTAGE and Analyzing Online Reviews with AI, both published in 2026. The course is the first book taught aloud: same frameworks, same worked examples, delivered the way he lectures. The narration itself is produced with the voice pipeline the course teaches in its final phase, and it says so openly.
Sixteen video chapters across four phases: the new landscape, data foundations, data storytelling, and business decisions. Every chapter ends with a deliverable you build for your own property, and the sixteen assemble into one working Data Storytelling Playbook. No essays, no exams. Start from zero: no coding and no technical background assumed.
Thirteen chapters in three parts, for anyone who needs rigorous quantitative analysis of review data without a coding background. Panel regression, causal inference, time series, spatial models, structural equation modeling, machine learning: each one explained as why the method exists, how to read its output, and what the result does and does not license. Every number in the book is reproduced from one public companion dataset.
For university programs adopting Analyzing Online Reviews with AI as a methods text: a complete instructor companion of per-chapter lecture decks, built to the book's own structure, with hands-on exercises and key terms throughout. Write to us on institutional letterhead and we will send the sample chapters.
The founding cohort opens with the full Phase I release. Join the list for the launch date and founding pricing.