SPC Analytics Strategic Predictive Consulting
The Founder · Dr. J. Park

For fifteen years he asked the same question of a hotel: what is the guest actually saying?

Fifteen years of hospitality research, turned into a working system for operators.

Ph.D. Hospitality · 80+ papers · 2,500+ citations · Since 2011

The work

Fifteen years studying how guest language becomes revenue.

Dr. Park's research has stayed focused on one question: how do guest reviews map to pricing, service recovery, and future demand? That work now spans eighty peer-reviewed papers and twenty-five hundred citations across the hospitality literature.

SPC is the applied form of that research: hospitality-trained models, run on owned hardware, built to tell an operator not just what happened, but what to do next.

The record

A short public record.

  1. 01 · Eighty peer-reviewed papers

    Across the core hospitality and tourism journals, since 2011.

  2. 02 · 2,500+ Google Scholar citations

    Across hospitality, tourism, and consumer-behavior research.

  3. 03 · $130K in external grants

    Federal, state, and industry-supported research programs.

  4. 04 · Fifteen continuous years

    Revenue, satisfaction, service recovery, and applied AI in hospitality.

Selected publications

Six representative papers.

  1. 2025 · Online review analysis & planned behavior

    Park, J. Y., Heo, W. J., Lee, J. W., & Jung, S. Y. — International Journal of Contemporary Hospitality Management.

  2. 2025 · Quiet quitting in the restaurant sector

    Park, J. Y., Okumus, B., Piao, Z., & Mistry, T. G. — Journal of Culinary Science & Technology.

  3. 2024 · Sexual harassment, emotions, turnover intention

    Meira, J. V. S., Park, J. Y., Hight, S. K., Bufquin, D., & Back, R. M. — Cornell Hospitality Quarterly.

  4. 2021 · Restaurant work-life outlook in COVID-19

    Park, J. Y., Hight, S. K., Bufquin, D., de Souza Meira, J. V., & Back, R. M. — International Journal of Hospitality Management, 97, 102992.

  5. 2018 · Did I get the best discount?

    Park, J. Y., & Jang, S. — Journal of Travel Research, 57(1), 17–30.

  6. 2013 · Choice overload in tourism

    Park, J. Y., & Jang, S. — Tourism Management, 35, 1–12.

An invitation

The first cohort opens this spring, in New York.

Access by introduction, short interview, and forty-eight-hour onboarding.

Request access