SPC Analytics Strategic Predictive Consulting

The daily working surface.

This is the dashboard your team opens every morning. Example property shown; yours runs on your own reviews.

A morning brief, written for you.

Every morning at seven the system reads the night's reviews and writes the day's brief: what happened, what it is worth, and the one thing to do before noon. No dashboard-digging required.

Morning briefing · 07:00 Delivered

One review overnight: two wins, two problems. $4,800 to protect, $4,000 to gain if this week's list gets done.

The morning briefing, written by the model every day

This week's money, decomposed.

One number for what is at risk this week, split by cause: your operations, your neighborhood, your competition. Each slice traces back to the exact reviews behind it, so you fix causes, not symptoms.

Paint smell is two-thirds of this week's at-risk dollars.

This week · at risk −$4,800
Housekeeping
Paint smell, Suite 904 −$3,200
Front desk
Check-in delays −$1,600
Every slice traces back to the reviews behind it
The at-risk decomposition, one property, one week

Your comp set, watched for you.

Five nearby properties in your class, curated by hand and tracked on the same window. When a competitor slips or surges, you see it in bookings before it shows up in your pace report.

Comp set · same 30 days Curated, not crowdsourced

You gained +0.3 stars this month. Your comp set slipped. That gap is bookings.

PropertyRatingTrendBookings
This property8.4 → 8.7+0.3+16
Competitor A · 198 rooms8.6 → 8.5−0.1flat
Competitor B · 112 rooms8.1 → 8.10.0−3
Comp set avg8.4 → 8.3−0.1−2
Distance and class matched. All metrics on the full review corpus
The comp set, one property against its cohort

What matters to each guest type.

Ten review topics by five guest types. Green lifts bookings, red drags them. Your couples may pay for location while your families leave over noise; the matrix shows which lever is yours to pull.

Location
Clean
Service
Room
F&B
WiFi
Value
Bed
Bath
Noise
Business
+.14
+.08
+.22
+.02
−.06
−.13
+.01
+.07
.00
−.05
Leisure
+.21
+.16
+.12
+.07
+.05
+.02
−.04
+.11
+.01
−.02
Couples
+.24
+.09
+.13
+.06
+.14
+.02
−.03
+.18
+.05
.00
Family
+.06
+.02
+.07
+.01
−.07
−.15
−.12
+.03
−.11
−.24
Solo
+.13
+.08
+.06
+.05
n<30
−.03
−.04
+.07
.00
−.06
50 cells, one hotel. Scored only with enough reviews. −0.25 0 +0.25

Everything exports as a brief.

Daily, weekly, monthly, quarterly: every surface prints as a clean brief with recommended actions, each carrying its cost, expected lift, and timeline. Made to be handed to the front desk, not filed.

Daily brief · print-ready GM copy

Three actions before Friday.

Air out Suite 904, audit painted rooms
Cost $400 · protects $3,200
By Tue
Fix check-in, target 15 minutes
Cost $200 · protects $1,600
By Tue
Charge more for the view side
Cost $0 · adds $2,400
Next cycle
Download PDFForward to team
The daily brief with priced actions

Screens show an example property over a sample period. Members see this surface live, on their own reviews, from day one of onboarding.

Want this on your property?

Start with a Founding brief.

The Founding tier carries every report, the full dashboard, and the complete model. Each engagement begins with a complimentary baseline brief on your property and a forty-eight-hour onboarding.

Request the Founding brief