SPC Analytics Strategic Predictive Consulting

Most hotel systems track occupancy.
We track asset value.

We read what your guests write, put a dollar figure on it, and tell you what to do this week.

Scroll to follow one review through the system
Illustration 01 · A guest writes

One review. Follow it all the way down.

The review below is fictional. It is written here to show the path, not to report an outcome.

★★★★★
Room was fine. But watching the harbor turn gold at 6am was extraordinary at sunrise. Worth every dollar.
Verified guest, Suite 904Illustration, not a real guest
Every sentence gets read. Nothing is thrown away.
Illustration 02 · Extraction

The system pulls the signal out of the prose.

Each phrase is tagged: what it is about, and whether it helps you or hurts you.

★★★★★
Room was fine. But watching the harbor turn gold at 6am was extraordinary at sunrise. Worth every dollar.
Verified guest, Suite 904Illustration
ViewHelps
extraordinary at sunrise
Aspect, worth leading with
“waited 25 minutes at the front desk”
Illustration, second review
Check-inHurts
Aspect, a process problem
“bathroom was not spotless”
Illustration, third review
HousekeepingHurts
Aspect, fixable this week
extraordinary at sunrise
Illustration 03 · Pricing

Every signal gets a price.

We compare each signal with how bookings moved after similar reviews in your own history. The words become dollar figures for your property.

ViewHelps
Check-inHurts
HousekeepingHurts
The SPC engine Modeled, illustrative
View
+$14
On ADR, view-side rooms
Check-in
-$6
On ADR, all rooms
Housekeeping
-$9
On ADR, all rooms
Priced signals, on to the plan
Modeled illustrative figures. Not a customer outcome. Every figure we ship to a member arrives bounded, with its interval and its observation count.
Illustration 04 · The plan

Priced signals become this week's plan.

Each line is a move you can make on Monday. Each one carries the figure it is worth.

View+$14
Check-in-$6
Housekeeping-$9
From View
Charge more for the view side.
+$14 ADR, view-side rooms
From Check-in
Staff the desk for the 3pm wave.
+$6 recovered a night
From Housekeeping
Put housekeeping back on the inspection list.
+$9 recovered a night
One review became three tagged signals, three priced signals, and three moves. That is the whole chain, and it runs on every review your property collects.

Most hotel systems track occupancy. We track asset value.

We read what your guests write, put a dollar figure on it, and tell you what to do this week.

The method, end to end. Outcome reporting begins after the first quarterly close on a live property.

Every figure Bounded Interval and observation count, always
Held out of development Months Scored only after the window closed
Where it runs On-prem Our own hardware, nothing leaves the building
Your data Yours Delegated by you, revoked by you

No customer-outcome dollars appear on this page. Outcome reporting begins after the first quarterly close on a live property. Until then, the first real number is a complimentary baseline on yours.

Start with a baseline brief.
A complimentary five-page read of your own reviews. No customer-outcome dollars, and no card required.
Request the baseline brief