01Agreement to Terms
These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and SPC Hospitality Consulting LLC ("SPC," "we," "us," or "our").
By creating an account and affirmatively accepting these Terms during registration, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not create an account or use the Service.
02Description of Service
SPC Hospitality provides AI-powered hospitality intelligence services, including but not limited to:
- Guest review sentiment analysis and trend monitoring
- Urgency detection and early warning alerts
- Revenue impact modeling and predictive analytics
- Competitive benchmarking intelligence
- AI-generated narrative reports and dashboards
The Service utilizes artificial intelligence and machine learning models to analyze data. AI-generated outputs are probabilistic in nature: they reflect statistical patterns, not certainties. All outputs should be used as one input among many in business decision-making.
NewB2B Classification
The Service is designed and offered exclusively for business-to-business ("B2B") use by hospitality industry professionals and entities. The Service is not intended for personal, family, or household use.
03Eligibility
The Service is intended for use by hotel owners, operators, management companies, and hospitality professionals. By using the Service, you represent that you are at least 18 years of age, have the authority to bind yourself or the entity you represent to these Terms, and that you are entering into these Terms on behalf of a business entity in your professional capacity.
04Account Registration
To access the Service, you must register for an account and affirmatively accept these Terms. You agree to provide accurate, current, and complete information during registration and to keep your account information updated. You are responsible for safeguarding your account credentials and for all activity that occurs under your account.
05Subscription Plans and Payment
5.1 Plans and Order Forms
The Service is offered under tiered subscription plans (Associate, Member, and Founding). Pricing is provided upon consultation. Final pricing is confirmed in writing before your subscription begins.
5.2 Automatic Renewal
Your subscription will automatically renew at the end of each billing period at the then-current rate, unless you cancel before the renewal date.
5.3 Cancellation
You may cancel your subscription at any time through your account settings or by emailing [email protected]. Cancellation takes effect at the end of the current billing period.
5.4 Price Changes
SPC reserves the right to modify pricing with 30 days' advance written notice via email.
06Data and Privacy
6.1 Data Sources
The Service analyzes publicly accessible guest review data obtained through authorized means, including official platform APIs and publicly available web pages where no authentication is required. SPC does not access private guest information, reservation systems, or property management systems unless explicitly authorized by the Client.
6.2 Client Data
Any data you provide to SPC will be handled in accordance with our Privacy Policy. You retain ownership of your data.
6.3 Analytics and Reports
Reports, dashboards, and analytics generated by the Service are derived from publicly accessible data and proprietary SPC models. These outputs are provided for informational and operational purposes only.
New6.4 Data Retention and Deletion
Upon termination or expiration of your subscription, SPC will retain your Client data (excluding generated reports and analytics) for a period of thirty (30) days to facilitate account reactivation or data export. After this 30-day period, SPC will delete or anonymize your Client data.
07Intellectual Property
7.1 SPC Property
The Service, including all software, algorithms, models, dashboard designs, report templates, and documentation, is the intellectual property of SPC Hospitality.
7.2 License to Service
Subject to these Terms, SPC grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes during the term of your subscription.
7.3 License to Outputs
You are granted a perpetual, irrevocable, non-exclusive license to use, copy, and distribute reports and analytics generated by the Service for your account, for your internal business purposes.
08Acceptable Use
You agree not to use the Service to:
- Violate any applicable law or regulation
- Infringe on the rights of any third party
- Manipulate or fabricate review data
- Interfere with or disrupt the Service infrastructure
- Attempt to gain unauthorized access to any part of the Service
- Use Service outputs as the sole or substantial basis for any employment decision
09Confidentiality
Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Service, including business data, pricing, technical specifications, and client property information. This obligation survives termination of these Terms for a period of two (2) years.
10AI Transparency and Fairness
10.1 AI-Powered Service
The Service uses artificial intelligence and machine learning models to analyze guest review data and generate reports. These models produce probabilistic outputs based on statistical patterns in the data.
10.2 Limitations
AI-generated analyses, predictions, and recommendations are not guarantees of future performance. Revenue impact estimates are modeled projections, not financial advice.
10.3 Bias Disclosure
Guest review data may contain biases, including biases related to reviewers' perceptions of race, gender, national origin, accent, or other characteristics of hotel staff. SPC is committed to monitoring for and mitigating bias in its models.
10.4 Human Oversight
SPC recommends that all significant business decisions informed by Service outputs involve human review and independent verification.
11Disclaimer of Warranties
The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
In plain language: SPC does not guarantee that the Service will be uninterrupted, error-free, or that results will be accurate. AI-generated outputs are probabilistic and should be one input among many in your decision-making.
12Limitation of Liability
To the maximum extent permitted by applicable law, neither party shall be liable to the other for any indirect, incidental, special, consequential, or punitive damages.
Each party's total aggregate liability for all claims arising out of or relating to these Terms or the Service shall not exceed the total amount paid by you to SPC during the twelve (12) months preceding the claim.
13Indemnification
You agree to indemnify, defend, and hold harmless SPC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses arising out of your use of the Service, your violation of these Terms, or your infringement of any third-party rights.
SPC agrees to indemnify, defend, and hold harmless you against any third-party claims alleging that SPC's proprietary technology infringes a valid United States patent, copyright, or trademark.
14Termination
You may terminate your account at any time by canceling your subscription through your account settings or by emailing [email protected]. SPC may suspend or terminate your access if you materially breach these Terms, provided SPC gives you written notice describing the breach and a fifteen (15) day opportunity to cure.
15Governing Law and Disputes
These Terms shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law provisions. Domestic disputes shall be resolved in the state or federal courts located in New York County, New York.
16Modifications to Terms
SPC reserves the right to modify these Terms. For material changes, we will provide at least thirty (30) days' advance notice via email to the address associated with your account.
17Contact
If you have questions about these Terms, please contact us at:
SPC Hospitality Consulting LLC
New York, New York